Using Incident Commander leadership and skills, this Firefighter turned Marketer brings an emergency response perspective into the Marketing field.
Command Your [Marketing] Scene; Implement Resources Strategically!
The Marketing Firefighter takes experiences, abilities, and creativity from 16 years as a United States Air Force Firefighter and applies those skills towards meeting your marketing objectives!
In the fire service, every call is unique which means that the strategy to approach the situation changes from one emergency scene to the next. Similarly, no two businesses are ran the same way and calls for the evaluation and implementation of different strategies and tactics.
Believe it or not, in the FD, not every service call requires brute force or, even, water…this is where strategic thinking and evaluating your unique situation is imperative. Sometimes adding water to a fire makes it worse (more on that later) so thinking about what you have in front of you, and what your end goal is, can help you avoid an unforeseen reaction.
The Marketing Firefighter takes key concepts from firefighting and applies them to the marketing field in a structured and analytical approach. This ensures your objectives are met, the right resources are used, and your message is successfully delivered.
The Marketing Firefighter’s
Structural Approach to Marketing
Just like a scene size up at an emergency, the “What do we have?” question is asked which helps paint a picture of your current marketing situation and identifies the pieces to use in the marketing strategy.
At any incident, knowing the tools, personnel, and equipment you have available can dictate whether or not you can adequately accomplish the task at hand. Here, we review your available resources to ensure capabilities are adequate and call for specialized resources if dictated by the situation.
Marketing Action Plan
Similar to an Incident Action Plan used at an emergency scene, here we come up with the plan on how we are going to handle your situation.
Evaluation of Interventions
Once the plan has been implemented and the pieces are moving, an ongoing assessment is conducted via an Evaluation of Interventions to report back on the effectiveness of those actions.